For Mother’s Day, I decided to roll out a new greeting model. Complete with a “randomize” feature, my “World’s Best Mom” design takes the standard greeting card metaphor to the digital realm, allowing the user to let their imagination run wild.
The recipient experience:
The creation experience:
The front of the greeting allows the user to select from different art styles to create the look of their card. The user can choose from several “canned” sentiments ranging from the sentimental to the classic. They can round off the feel of their card cover by choosing a color scheme that matches their overall mood. All of the unique card assets are designed to compliment one another to provide a wide range of personal expression.
I’ve also provided a “randomize” feature for the design that takes the various individual elements (background styles, colors, fonts, sentiments, etc) and shuffles them. I believe this simple feature encourages users to get creative and have fun while they create something unique to share with their loved ones.

World's Best Mom (c) ajellebean
Inside the card, the user can choose to use their own photo (landscape, portrait, square orientations are accepted) or upload a unique video greeting to make the card all the more personal. They can choose from three unique sentiments or enter their own. To top it off, the user can choose different fonts and colors to add a polished feel. The “card stock” color is customizable as well.

World's Best Mom (c) ajellebean
The back of the design is programmed to match the cover so when the user arrives at this edit point, all they need to do is enter their name under the optional “created by” tag. Font face and color are also customizable here.

World's Best Mom (c) ajellebean